TREGOTHNAN TEA

Tregothnan is a Britain's first home-grown tea company located in Devon. We were expected to create a marketing campaign by defining a target audience, budgeting and calculating ROI. In addition we were anticipated to recommend effective SEO strategies to enhance it's virtual store (website).
In this business report, influencer marketing on Instagram is the main strategy to promote the brand's product. Some effective SEO strategies are recommended to increase the customer satisfaction and improve the website performance. The budget for strategies implemented and return on investment are calculated to comprehend how much money should be spent to reach the ROI defined. A timeline is generated to demonstrate the steps of strategies. A contingency plan is crafted for the company to utilise in case they face a problem throughout the process.
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U7 GYM
U7 GYM is an independent gym located in Exeter. We were tasked with generating a marketing campaign primarily focused on increasing brand awareness.
In this business report, the main idea is to organize a competition at the U7 gym, allowing potential customers to experience the gym's atmosphere, use its equipment, and measure the satisfaction of participants. The competition will be announced through their Instagram channel, and User-Generated Content (UGC) will be employed to reach the target audience. The Hero-Hub-Help tactic is centered around creating diverse content for them.
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BUCKS GARDEN ROOMS

Bucks Garden Rooms is a company that specializes in constructing customizable garden rooms. They offer three distinct products designed for various uses. This paper will concentrate on the NeoPod, a product tailored for musicians, gamers, and podcasters to enhance their music production, gaming, and podcasting experiences.
In this business report, influencer marketing is the primary strategy to promote the product. Various influencers are collaborated to reach out the target audience through different platforms such as Youtube and Twitch. Moreover, we are tasked with boosting its website by implementing many SEO strategies. A budget which is expected to allocate is determined.
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If you would like to view this project, you can download it below.